article A new hashtag has made its way to the Twitterverse, where people are expressing their frustration with sexual harassment in the workplace.

“#MeToo” is a hashtag coined by comedian and activist J.K. Simmons, who recently launched a new website, The JK Simmons Institute, to discuss the issue of sexual harassment and misconduct.

Simmons said the term has taken on a life of its own as people are responding to the issue online, and in person.

#MeThats a good term to use and it’s a really cool one, he told Buzzfeed.

“It’s a lot more effective than ‘I can’t believe you’re saying this’ or ‘It’s like you said this but you don’t remember,'” he said.

“So, I think it’s an appropriate term.”

#MeIts a good word to use, Simmons said, adding that its easier to think about than “I can no longer believe you are saying this.”

Simmons said he is “really excited” about the hashtag and the conversation surrounding it.

He said he started to think it was going to take off after a few people asked him to join them in an online discussion.

“They were all so cool and so positive, and I felt so welcomed by the response,” he said, noting the conversation has been “really amazing.”

Simmons’ website and other social media outlets have been full of people who share their experiences with sexual misconduct.

But he said his intention with #MeAtrocious is to make the conversation about sexual harassment a more powerful and lasting one, and to encourage people to speak up when they feel they’re being harassed.

“If we don’t do something, it’s going to continue,” he told BuzzFeed News.

“We need to change culture, and the best way to do that is to be vocal and not let people walk away from a conversation.”